What does it cost to be on 'Idol'?
"American Idol,"
that hyperkinetic, TV-tastic, Simonized shine on the amateur hour concept, has
embedded itself into our national consciousness with the tenacity of an earworm
that we just can't get out of our heads.
Even if
you don't know Bo Bice from Bo Diddley, or creator Simon Fuller from designated
meanie Simon Cowell, you feel the familiar longing for instant adulation, that
old rags-to-riches rumba. It's as American as rock 'n' roll.
What will
it cost you to make a lunge for that golden ticket? And what, realistically,
can you expect to receive in return?
We'll
break it down for you with the help of Richard Rushfield, the Vanity Fair
contributing editor who covered "Idol" for the Los Angeles Times for
three years. His new book, "American Idol: The Untold Story" lifts
the hood on this well-oiled star-making machine.
Bah-dah-bah-dah-bah-dah:
This ... is American Idol!
Auditions
can be expensive
Brooke White |
While
those fears quickly vanished, audition costs remain a financial hurdle for
hopefuls who follow the Idol audition trail from city to city, hoping to be
selected.
"What
the TV audience doesn't see is, if you're from San Diego and you audition and
make it through in St. Louis, then you have to return to St. Louis a month or
two later for the next round, and then again for a third round," says
Rushfield. "Some can't afford to and drop out."
To
earn a shot, David Archuleta traveled
from Salt Lake City to San Diego, Jordin Sparks flew from Glendale, Ariz., to
Seattle, and Brooke White crossed the country from Mesa, Ariz., to
Philadelphia.
The
gamble paid off. According to Forbes, Archuleta made $1.4 million and Sparks
made $1.8 million from June 2009 to May 2010. White launched her acting
career on the Fox made-for-TV movie, "Change of Plans."
Housing 20 Gokeys can get
pricey
Danny Gokey |
"There
have been years where they want to show it on the air so they put them up in
mansions in the Hollywood hills; other years, they've put them up in this
apartment complex that's not seen on the air," says Rushfield. "It's
nothing fancy, but it's not squalor. They have roommates all the way through,
and when their roommates get cut, they consolidate them to save on the
rooms."
A far
bigger expense falls to the contestants' families. "They don't provide
travel or expenses for families," he says. "That's the expense that
causes the most trouble for Idols and their families."
To ease
the pain, an Orange County minister and his wife extended their ministry and
their home to the families of Jason Castro, Kristy Lee Cook, Syesha Mercado,
Danny Gokey and many others. The ministry itself became an unofficial part
of the extended Idol family.
"Danny
Gokey had some huge number of brothers and sisters," says Rushfield.
"There were like 20 Gokey family members living there."
Did Adam Lambert buy his
own clothes?
Adam Lambert |
"They
go on a shopping trip with a fashion consultant who works on the show and they
get like $450 a week to spend on whatever they want," says Rushfield.
"But a lot of them dip into their own pocket because a few hundred dollars
doesn't go that far in a lot of these expensive stores in Hollywood. The
clothes are theirs to keep after the show."
Contestants
who bail on their day jobs for
a shot at Idol fame often risk more than mere wardrobe expenses. Nikki
McKibbin, who shared the first season's top three with runner-up Justin Guarini
and winner Kelly Clarkson, sacrificed her new karaoke company and lost her
apartment for nonpayment of rent. The second season's top three
finalist Kimberley Locke passed up law school for her shot.
The
two pursued different paths post-Idol: McKibbin wound up in the high-profile TV
series "Celebrity Rehab with Dr. Drew" while Locke became a recording
artist, plus-size model and "Celebrity Fit Club" contestant.
'She Bangs,' he banked
William Hung |
Case in
point: William Hung. The sonically challenged University of California,
Berkeley engineering student so thoroughly ravaged Ricky Martin's infectious
"She Bangs" during his third-season San Francisco audition that
within days he became an international cottage industry, shaking his bon-bon on
talk shows and cashing in on the karaoke circuit.
He may
have been denied a golden ticket to Hollywood, but Hung currently ranks 21st in
record sales among Idol alumni, according to Billboard. His 2004 album, "Inspiration,"
sold 240,000 copies, reached No. 34 on the Billboard 200 charts and spawned a
40-minute day-in-the-life DVD. Not a bad payday from a couple gallons of gas
and parking for the audition.
Hung's
duet with fellow Idol oddball General Larry
Platt of "Pants On the Ground" during last season's
finale was a fitting salute to this also-ran who sprinted straight to the bank.
How much does an 'Idol'
earn?
Carrie Underwood |
"Their
payday for a year of very hard work comes to something like $1 million,"
says Rushfield. "The top four all do Disney World commercials; that's one
of the biggest paydays. They also get money for albums and shooting the Ford
commercials."
Then
there's the show itself. The American Federation of Television and Radio
Artists, or AFTRA, pays each top 24 contestant a performance fee: $1,571 plus
meals for two-hour Idol shows, $1,303 for one-hour shows and $910 for half-hour
results shows. But they all must fork over $1,600 to join AFTRA.
The
biggest payday for most of the top 12 is the summer tour. "They get around
$150,000 for four or five months of touring," says Rushfield.
The
higher the finish, the larger the paycheck -- with notable exceptions.
According to Forbes, season four winner Carrie Underwood led the pack, earning
$13 million from June 2009 to May 2010. She was followed by season
one winner Kelly Clarkson with $11.7 million. But Idol runners-up Chris
Daughtry (third at $10.2 million), Kellie
Pickler(fourth, $7.6 million) and Jennifer Hudson (sixth, $3.5
million) routinely out-earn winners David Cook, Taylor Hicks, Kris Allen and
Ruben Studdard.
How Idol alums make a
living
Jordin Sparks |
Broadway
has been one preferred career detour,
especially for those three or four contestants each year who are selected as
clients by 19 Entertainment, the management company founded by Idol creator
Simon Fuller.
Clients
including Jordin Sparks ("In the Heights"), Clay Aiken
("Spamalot") and Ruben Studdard ("Ain't Misbehavin'") have
all trod the boards on the Great White Way, as have dozens of other Idol
contestants, including Taylor Hicks ("Grease"), Diana DeGarmo ("Hairspray,"
"9 to 5") and Constantine Maroulis ("Rock of Ages").
Jennifer
Hudson became the first Idol Oscar winner for her role in the film version of
"Dreamgirls."
With 100
former Idol top 12 contestants now competing for the love, versatility
definitely becomes an asset, if not a survival tool.
"Some
of the ones that are so great but don't win, everybody says, 'Oh, they'll be
fine, they were such a great contender,'" says Rushfield. "But the
public's attention span can be pretty short."
Sanjaya and the lucrative
cult of celebrity
Sanjaya Malakar |
The sassy
Seattleite with the "ponyhawk" parlayed a lackluster seventh-place
finish in the show's sixth season into a multifaceted,
laughing-all-the-way-to-the-bank career that includes modeling, recording, reality TV ("I'm
a Celebrity ... Get Me Out of Here!"), theater, commercials and an
autobiography ("Dancing to the Music In My Head").
He's not
the only Idol to hit the bookshelves: for a little Idol reading, check out
memoirs by David Archuleta ("Chords of Strength"), Melinda Doolittle
("Beyond Me"), Taylor Hicks ("Heart Full of Soul"), Clay
Aiken ("Learning to Sing") and Fantasia ("Life Is Not a Fairy
Tale").
Some
Idols have gone on to international fame. Philippine-American Jasmine Trius
from season three was so popular in the Philippines that she moved there.
Michael Johns from season seven just released a single especially for Asian
fans.
Rushfield
has his favorite free-range Idols.
"Carly
Smithson is now in a Cirque du Soleil show in Las Vegas ("Viva
Elvis") and Kristy Lee Cook hosts a TV show on the Verses Network
("Goin' Country") that is essentially like hunting with the
stars," he says.
Turning idolatry into a
sustainable career
Phil Stacey |
With each
season, it becomes increasingly difficult to sustain an 'Idol' launch for the
simple reason that there are more Idols in the marketplace. Beginning this
fall, the challenge becomes even greater with the September premier of Simon
Cowell's "X Factor."
How do
you keep the idolatry alive? Take notes from Phil Stacey, a country singer from
the sixth season who had his ducks in a row long before the confetti fell.
"He
came off the tour and he started playing shows in a circuit based in Nashville
and really built a following," says Rushfield. "He began to sell
albums out of there and record companies signed him based on that."
The
takeaway: Build your base from home rather than chase the Hollywood dream.
"It
becomes a real regional thing," says Rushfield. "If they're just
focused on Hollywood, they're coming into a world where there are now 100
former Idols and a lot of competition. But out where they came from, there are
a lot of people who want to see music and the 'Idol' name means something. If
they harness that, they can get a lot going."
Source and Read More: bankrate.com
Source and Read More: bankrate.com
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